Subliminal

I’ve passed this sign hundreds of times over the last couple of years, and never saw it until a few weeks ago. Truly, “You’ll Like the Times Union,” though a bit soft, is no worse than their annoying “We’re Your Choice” campaign they’ve run for years and years, in a town where the choice of daily newspapers is somewhat slim. I vastly prefer the reasoned approach and now gorgeous printing of the Daily Gazette, and I greatly enjoy the completely unreasoned hodgepodge of the Troy Record, but if you worked in policy in Albany, not reading the T-U was not a choice.

Interestingly, this is just a few blocks north of the recently christened Times Union Center (formerly the Pepsi Arena, formerly the Knickerbocker Arena, formerly The Refrigerator).